What I Do

In my role as a Digital Strategy Intern with NC State Athletics, I am deeply involved in enhancing the overall fan engagement and brand presence through innovative fan experience and marketing components. I leverage my skills in Adobe Photoshop and Lightroom to produce high-impact social media content that resonates with our audience, specifically focusing on the @PackAthletics Instagram account. 

I also play a crucial role in capturing dynamic event footage and photography at various Wolfpack Athletics events, for both men and women. This hands-on experience allows me to create compelling visual narratives that enrich our media library and provide fans with a more engaging experience, and keep those who are not in attendance, up to date with game updates.

By attending and documenting events, I contribute engaging content—including photos and videos—that not only showcases the excitement of Wolfpack Athletics but also fosters a sense of community among our fans. My efforts aim to elevate the overall fan experience, creating memorable moments that celebrate our athletic programs and engage our audience on multiple platforms.